Honey & Hive Creations is a service that gathers recipes, photos, and stories from a user's friends and family to create beautiful printed cookbooks. Mainly used as gifts for weddings and birthdays, these cookbooks offer a thoughtful and useful alternative to gifting.
I designed the company's logo, inspired by the idea of "eating meals together." This brand is all about love, joy, and simplicity.
I also designed the cookbook templates for Honey & Hive--the Heather Template (whimsical, light-hearted, hand-drawn illustrations) and the Begonia Template (elegant, bold, classic).
I created these templates in Adobe InDesign in a way that allows the company's creator to easily drop in a user's custom colors, recipes, and photos.
The average age of the U.S. construction worker is 43, and the construction workforce is overwhelmingly male. With a reputation of being rugged, tough, and "blue-collar," the construction industry has alienated many women, millennials, and people of color who don't feel like they have a place in construction.
While working as the marketing coordinator at the Denver nonprofit, Colorado Homebuilding Academy, we were awarded a grant to attempt to remove this stigma from the construction industry. We created Discover Building Careers, a campaign that highlights career options, local employers, and career paths in the industry.
I designed the logo for this campaign to complement Colorado Homebuilding Academy's logo. The compass represents career navigation--the idea of "discovering" your future career.
I worked with a videographer, Kaylee Rutter, to produce a series of videos that highlighted high-demand construction careers and local employers. Over the course of six months, we visited different construction sites and interviewed workers to capture a real-world view of what construction jobs are like.
I designed a website for this campaign to house our messaging, graphics, and videos. The website also includes local training and degree opportunities for the construction industry.
I designed a "career atlas" to help young people discover careers in construction. This atlas, along with other materials like flyers, carpenter pencils, and tape measures, and pop-up banners are distributed at high schools across the Denver metro area.
District Coffee is a new coffee shop that is in development in Nashville, Tennessee's Design District. Serving customers who are mostly in the interior design business, the brand is distinguished, modern, and refined.
The owner of this new coffee shop is from New Zealand, so the logo depicts an ancient Maori symbol to represent his New Zealand heritage. This triple-figure-eight symbol represents the joining of people and cultures -- perfect for a community coffee shop.
Applications include a mural concept for the exterior of the building, apron design, and a gift mug design.
Earth Day Network’s mission is to diversify, educate and activate the environmental movement worldwide. Growing out of the first Earth Day, Earth Day Network is the world’s largest recruiter to the environmental movement, working with more than 50,000 partners in nearly 195 countries to build environmental democracy.
In the months leading up to Earth Day 2017, I worked with the Earth Day Network to develop four toolkits that schools, citizens, and community based organizations can use to spread climate literacy and civic engagement.
These toolkits were released on their website as PDF documents that can easily be printed or shared digitally.
My goal in designing these toolkits was to transform the content into an easily digestible, visual format. I accomplished this by separating the text into short paragraphs and pairing it with illustrations and icons.
Healthcare Realty is a publicly-traded Real Estate Investment Trust (REIT) that develops healthcare facilities across the U.S. With an audience consisting of hospital CEOs and investors, their visual style exudes authority and stability.
I was the sole in-house designer at Healthcare Realty when the company realized that their current website was out-of-date, clunky, and beyond repair. Under the direction of their VP of Marketing, I launched a full redesign, which included a competitive analysis, content creation, information architecture, wireframing, graphic design, and coordination with the programmer.
I worked with each department in the company to define key messaging, write copy, and design infographics. My goal was to organize the website in a sustainable way, so the company could continue to use the website and manage it in Wordpress for years to come.
The visual style of the website complements other marketing materials that I and previous designers created for the company. Bold graphics, lots of white space, and big, architectural photography define their visual branding.
While working as the in-house designer and marketing coordinator at Healthcare Realty, I helped the company launch a new online payment system to collect rent more efficiently from their medical tenants.
The company's current rent payment website at the time was not user-friendly, and caused many tenants to prefer paper checks over online payment. To alter this behavior and improve customer trust, we switched to a new bank for online rent payments. We branded this new system as "ePay."
I worked with the VP of Marketing to develop a series of print and email communications to persuade tenants to start using ePay. We separated our audience into three groups, and sent customized marketing pieces to these groups:
+ New Users: those who have never paid rent online
+ Current Users: those who were currently paying rent online
+ Failed Users: those who started paying rent online, but switched to checks because of difficulties with the system
We developed a detailed marketing plan and distributed it to the company's in-house property managers. This plan was successful making tenants aware of the new payment system, and increasing engagement with online rent payments.
During a branding class at the University of Tennessee, I was prompted to choose a building and design a visual identity for it. I chose the Salk Institute in La Jolla, California because of its intriguing origin story and breathtaking architecture. My choices in typography and bold, simple visuals are inspired by the modernist values of the building's architect, Louis Kahn.
The founder, Jonas Salk, and Louis Kahn intended this building to be a “monastery for science.” I thought this was a beautiful way to brand a scientific institution, so I researched ancient monastic designs. I found images of monastic sundials (pictured below) that resembled the holes in the concrete walks of the Salk Institute. I combined this imagery with the basic building block of science, DNA, to create the final “S” monogram logo.
Kahn used innovative methods of bringing sunlight into the building, even to the underground floors. This resulted in dynamic rays of sunlight throughout the concrete campus, which inspired my use of bright, gradient colors in the logo.
I designed a system which allows each lab to have its own logo, cut from the structure of the main logo.
Antiquitees is participatory art exhibit that I created with fellow designer, Emma Meskovic, at Gallery 1010 in Knoxville, Tennessee. The purpose of the exhibit was to:
+ Elevate the ordinary through storytelling
+ Engage our audience
+ Build a community
In the months before the event, Emma and I scrummaged through thrift stores and yard sales to find interesting used objects. We made up background stories for these object and wrote them on tags. We then gave these objects and their stories to gallery visitors, but only in exchange for one of their objects and handwritten background story about their object.
Participants gave us whatever they had in their pockets and purses and wrote down something interesting about these objects. Emma and I hung up our participants' contributions on the gallery walls during the event. By the end of our opening night, the walls were filled.
Art galleries are usually environments in which visitors are expected to be passive admirers of an artist's work. This can make some people feel uncomfortable at art galleries. By allowing our visitors to participate in the exhibit, we created an environment in which visitors could relax and enjoy themselves. The opening night felt more like a party than an art exhibit.
Event Branding and Design
In order to elevate ordinary objects into "specimens," we drew visual inspiration for the exhibit from entomology display cases. We used insect pins to hang up the items and tags on white walls--splayed out like a display in the Smithsonian.
The name "Antiquitees" is a play on the word "antiquities," but with a double "e" to represent our names (Emily and Emma). To make our community curious about the exhibit, we branded the event as a "trading booth," and designed posters featuring dramatic photographs of the objects with little explanation.